Changes in the Mass Communication Process

Friday, January 2, 2009

This Internet-induced redefinition of the elements of the mass communication process is focusing attention issues such as freedom of expression, privacy, responsibility, and democracy.

The Double of Technology

Gibson, writing much later in the age of electronic media, was commenting from a more experienced position and after observing real-world evidence. McLuhan was optimistic because he was speculating on what electronic media could do. Gibson is pessimistic because he is commenting on what he had seen electronic media is doing.
Technology alone, even the powerful electronic media that fascinated both, cannot create new worlds and new ways of seeing them.


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